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Press release:
New system solution for product security
Traceability goes anti-counterfeit |
For the first time, product security and traceability
are united in one single system solution. Product piracy
being the cause of more and more losses and risks for
producers and consumers, both the protection and the
traceability of products are topics not to be ignored.
Nottuln/Germany, 19.03.2008. The worldwide smallest
counterfeit-proof micro colour-code particles SECUTAG® protect
branded products against forgery. Barcodes, RFID or
data-matrix codes have established themselves in the
area of product traceability. For the first time, the
German company 3S Simons Security Systems GmbH now
launches a new system solution that combines the counterfeit-proof
micro colour-code system SECUTAG® with the logistic
benefits of the different well-tried traceability codes.
Both types of codes are conjointly applicable to the
same product, its primary or secondary packaging, its
label or seal. Additionally, the system is very user-friendly
as far as product controlling is concerned. Producers,
suppliers and consumers alike are able to trace their
products and test them for originality.
The data-matrix-code, for example, can be user-defined
and contain information like product code, EAN-code,
producer initials, manufacturing date, batch number
and serial number. The product-ID is scanned and its
content checked and matched with the information provided
in the database. Even if the data and the information
in the database coincide, the originality of the product
is not guaranteed. In case the notice shows that the
product has already been verified, it will most probably
be a counterfeit. Through the marking with SECUTAG®,
its authenticity can be double-checked immediately.
The micro colour-code particles are detectable under
a simple microscope or automatic reader. The identification
of a product as original is absolutely secure, each
producer having a unique colour-code which is also
accepted as evidence by international courts, serving
global defence of industrial property rights and supporting
the fight against unjustified damage claims.
SECUTAG® has remained forgery-proof for more than
a decade. The cost-efficient integration into any kind
of production line is easily accomplished. The combination
of the colour-code with different traceability systems
also covers the entire distribution channel as well
as the materials logistics. “The customer has
a consistent instrument with which he can integrate,
record and verify all data from production to sales”,
says Rolf Simons from 3S.
For further information on product security and on SECUTAG®:
3S Simons Security Systems GmbH, Nicole Golomb, Lise-Meitner-Strasse
6, D-48301 Nottuln/Germany, Tel. +49 2502-23 33-0, Fax
+49 2502-23 33-33 or visit www.3SGmbH.com.
For printable size: Please click on the illustration.
Approx. 370 words
Printing is free of charge. Please send a specimen copy
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Press Contact:
Ariadne MedienAgentur
Annette Crowther
Kiefernweg 13
D-76149 Karlsruhe
Germany
Phone +49 (0) 721 970 30 23
Fax +49 (0) 721 78
83 70
E-Mail acrowther@ariadne.de
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